Marketing BS

  1. Academics
  2. Undergraduate Degree Programs
  3. Marketing BS

Master the art of persuasion and the science of analyzing markets.

Two marketing students pose with a large board display

Build your own brand, or manage a successful one, with a marketing degree.

Learn to drive the success of products, services and businesses through research and analysis, messaging, product support and public relations.

In-Demand Careers

  • Sales Manager
  • Market Research Analyst
  • Fundraiser
  • Brand Manager
  • Public Relations Specialist
  • Media Buyer

Why Marketing? | Why Our Program?

  • Our marketing program focuses on how to maximize the demand for products and services and attract and retain business.
  • Our engaged, highly knowledgeable faculty offer personalized learning in small class settings.
  • Our students develop valuable, adaptable skills that apply across a wide range of industries.
  • The includes: strategic marketing, business statistics, micro and macroeconomics, consumer behavior, business analysis and information systems.
Students presenting in front of presentation boards

More Program Specifics

Understand the courses you’ll take, the curriculum requirements to meet, how you’ll progress through the program, and the concepts you’ll gain mastery of. This program also offers a minor program option. Get all the detailed information you’re looking for.

The ÁñÁ«ÊÓƵ Advantage

With a marketing degree, you will gain entry into a wide range of lucrative careers at a tremendous value.

Our Management and Marketing Faculty

David Roach

David Roach

  • Interim Director
  • Sports Management Program

Hear From a Student

Alexandra Wilson

Alexandra Wilson

“My end goal is to work with a nonprofit and climb the ladder into a director position. That would be amazing!â€

– Marketing, Management, and Communication Triple Major

Find Your Marketing Niche

ÁñÁ«ÊÓƵ entrance

Take the Next Step!

School of Business

We prepare students to lead boldly in business and industry.

photo of Stephen Ramocki

Dr. Stephen P. Ramocki

Professor